a Web page with multiple application forms for a national TV station website.
Team project for national TV broadcaster
Project lead, UX, and UI designer
This project is subject to a non-disclosure agreement (NDA)
Nova TV is a leading national broadcaster in Croatia. The company is actively pursuing its multichannel and multimedia strategy, and today runs several TV stations alongside Nova TV. In the summer of 2018, I worked as Creative Producer for Nova TV. During this period we began receiving numerous casting applications for a pre-produced reality show that was aired in prime-time.
Since the team was busy with other projects, there were not enough people to process the applications. The challenge was to create a fully automated workflow capable of receiving, processing and storing applications in a casting database.
Create a web page with integrated application forms linked to a database where potential candidates can submit their applications online with an easy step-by-step process.
Using the design process, I began my research to help craft an idea. After presenting the concept and receiving feedback, the design was improved and delivered to a development team.
My study consisted of two parts. The first part was to collect and analyze all previous applications. My idea was to create a universal survey structure with two levels: basic questions, applicable to every TV format, and a specific survey.
The second part of my research process was to learn about available technological capabilities inside the company and how to use them to our advantage.
I learned that the company is using the cloud-based database platform for collecting information about the candidates without a front-end interface. This way of working was applicable for the active projects. However, since we were looking for a solution to create a flow for an inactive project, the primary challenge was to make it understandable and accessible to everyone.
evaluating all possibilities, I began to expand on the most viable idea from a standpoint
of users and stakeholders.
goal was to create a webpage under the umbrella of the company website with an
integrated application form for every open casting.
visibility and accessibility, I nested the link in a website navigation bar.
The link would lead to the page with open applications. From there, the user
would go to the show website where the application process begins.
Below is a prototype presented to the stakeholders. As the site is in Croatian, this is a translated description of the user journey:
0:01 - Company's website home page- Click to a Web page, “Become the Candidate.”
0:02 - Browse the Web page “Become a Candidate” with 3 open castings. Every section is accompanied by a logo, a short show description, and a button, "See More."
0:07 - Click on the button for the first open casting - redirect to a show Web page.
0:09 - Click on the button "Apply" at the top of the page.
0:10 - Redirect to a database - welcome message as the first step to apply.
Receiving feedback from users and stakeholders gave me value insights on how to improve the product. The most significant objections were that there are too many steps before reaching the questionnaire. There was a need for a more effective way to start the application process.
Another major issue came from feedback within the company. Due to technical reasons, we needed to move the link from the site navigation bar. By creating a banner under the TV schedule segment on the website, we ensured the visibility of our call to action as most users visit the site to check TV show schedules.
Users’ needs were meet by relinking the pages to cut steps in the process. Now, users were able to get to the application form in 2 clicks and were ready to complete their application.