In the discovery phase of the UX Initiative to revisit Navigation, we conducted a comprehensive analysis of the market's top companies.
UX initiative | Team project | Retail Online Platform
IxD Designer, UX Lead
In the early stage of the UX initiative to reimagine the navigation of financial institutions' web and mobile apps, we conducted a comprehensive competitive analysis of the leading retail financial players on the market.
The rapid growth of products and services in banks' portfolios prompted the need to restructure the current web and mobile app navigation. In addition to evaluating legacy items, the main objective was to explore the option of implementing new products and services into meaningful journeys that can help users reach financial stability and maintain financial health.
our national competitors. Every IxD was doing the competitive analysis within the UX team while the UX researchers conducted the research during the discovery phase. We analyzed the primary and secondary navigation on the Web app and primary navigation on Mobile phones. Understanding the market trends and navigation models brought valuable learning.
Bank of America